This Website is free for US readers to use. We do not charge for our comparison tools or our editorial content. We earn revenue when readers choose to sign up for a plan through one of our referral links — which means we have an obligation to be transparent about how that works and how it does (and does not) influence our editorial decisions.
This page covers both: how we make money, and how we compare and rank the internet plans you see on this site.
How we make money
When you click a "View Plan" or "Go to Provider" button and then sign up for a service, the provider may pay us a one-time referral fee. This is standard affiliate marketing — the price you pay for the plan is identical whether you arrive at the provider through this Website, directly, or through another comparison site. Affiliate marketing never increases what the consumer pays.
Referral links are used on the compare page (every "View Plan" button), in plan detail pages, on featured plan modules across the homepage and category pages, and on location pages where we list providers serving a specific area. Internal navigation between articles, location pages, and content blocks does not use referral links. Editorial content, definitions, and byline footers never contain affiliate redirects.
How we keep editorial decisions independent
Referral commissions never change the order in which plans appear on the compare page. The default sort is monthly cost ascending; from there, your filters — speed, contract length, connection type, provider, data cap — determine what you see. Affiliate revenue is not a sort dimension, is not a tie-breaker, and does not influence which plans we feature editorially. Some of the providers we cover do not pay a commission at all — we include them anyway because excluding them would compromise the integrity of the market view.
Where a plan is featured (highlighted on the homepage or a category page), that placement is based on broad market signal: strongest value for the speed tier, meaningful month-to-month flexibility, or a genuine promotional offer. It is never based on affiliate revenue.
Where the plan data comes from
Plan information — connection type, advertised speed, typical download and upload speeds, monthly price, contract length, setup fees, equipment rental fees, data caps, and included extras — is sourced from the published rate cards and plan pages of each internet service provider (ISP) we cover. That includes Xfinity (Comcast), AT&T, Verizon, Spectrum, Cox, T-Mobile Home Internet, Frontier, Google Fiber, Optimum, Brightspeed, Kinetic, Mediacom, Starlink, and others. Availability of internet service at a given address depends on the infrastructure and coverage of each provider in your area; the final list of plans available to you is confirmed by the provider's own address or ZIP code check before sign-up.
How we filter and rank plans
The compare page sorts plans by the filters you apply — monthly cost, speed, contract length, connection type (fiber, cable, DSL, fixed wireless, 5G Home Internet, satellite), data cap, and provider. Within a filtered list, the default order is monthly cost ascending. The plan list is updated regularly from provider rate cards, with editorial checks against headline market changes: new providers entering a market, plan retirements, speed tier updates, and significant pricing changes.
Our disclosure obligations
As a US comparison website carrying paid commercial relationships with internet service providers, we operate in accordance with the FTC Endorsement Guides (16 CFR Part 255) and applicable consumer protection laws administered by the Federal Trade Commission (FTC). That includes the requirement that material commercial connections to providers be disclosed clearly and conspicuously — this page fulfills that requirement — that comparison data not be presented in a misleading way, and that promotional content be clearly distinguished from editorial content.
Corrections and feedback
If you find an error — an outdated price, an incorrect speed, a missing provider — please reach out through our Contact page and we will investigate. Substantive corrections are reviewed by our team and the affected page is updated; the "Last reviewed" date in the byline footer reflects the most recent editorial pass.